Alejandro Moreno

Product designer 4 years of experience Turning complexity into simplicity and beauty

About me

I’ve always been fascinated by understanding people — what motivates them, what frustrates them, and why they act the way they do. Listening and empathizing is the starting point, but it’s through observation that we truly understand how they live. That curiosity about human behavior led me to product design, where every decision shapes someone’s experience.

I’m passionate about exploring fields like design, development, philosophy, psychology, and artificial intelligence, combining their insights to craft more complete solutions. I believe the real value lies in connecting perspectives and adapting the process to each project.

Outside of work, I find balance through sports, cooking, and traveling. Spending time with loved ones and discovering new experiences keeps me inspired and designing with purpose.

Experience

Product Designer

Freelance 2021 - Present

Handling the full designycle of digital products, from finding and scoping projects with clients to designing, developing, and delivering them on time in an agile, user-centred way:

I design and develop digital products, improving website speed and efficiency by 10% to 15%.
I optimize key flows, reducing friction and increasing conversions by 15% to 25%.
I create visual systems and brand kits that strengthen consistency and cut production time by 15%.
I conduct agile research that helps prioritize features and reduces project risk by up to 20%.
I design materials and documents that improve communication and minimize operational errors.

Head of Marketing

Promam 2018 - 2021

Led the company’s digital strategy and user acquisition initiatives, combining analytical and creative approaches to strengthen the brand’s online presence:

I led marketing operations for an industrial manufacturer with €5M in annual revenue, driving an €1.2M yearly increase in the sales pipeline through a comprehensive B2B strategy.
I developed the brand identity, digital infrastructure, and performance analytics systems, ensuring full alignment between marketing, sales, and management.

Community Manager

Brainprise 2016 - 2018

Supported the company’s digital communication strategy through content creation and community engagement:

I managed client portfolios and led engagement strategies that boosted monthly active users by 12% and added 30K new followers in six months.
I improved brand perception by reducing negative mentions by 20% and maintaining a 100% response rate during peak campaign periods.